Why a Bottle of Champagne at EDC Las Vegas Cost $94,000

Posted on: May 19, 2024, 04:40h. 

Last updated on: May 20, 2024, 10:11h.

Corey Levitan Read More
Expertise: Commercial Gaming, Entertainment, Expert Insight, Las Vegas, Restaurants, Las Vegas Myths.

When a photo of the drink menu for this weekend’s Electronic Daisy Carnival (EDC) in Las Vegas made the rounds, it generated X/Twitter outrage, at least among people unfamiliar with the concept of bottle service.

A drink being poured at EDC. (Image: EDC)

The menu listed prices ranging from $1,540 for a bottle of Perrier Joet Belle Epoque Brut (a 616% markup from its $249.99 cost at Crown Wine and Spirits) to $94K for a Methuselah 6 liter bottle of Dom Perignon Brut or Dom Perignon Rose (about a 1,074% markup).

To be fair, the drink menu also listed a much more moderately priced $30 bottle of Grey Goose for $975, a $20 bottle of Jack Daniels for $875, and a $10 six-pack of Bud Light for $140.

“No wonder everyone just does drugs,” wrote Twitter/X user @houtanY.

“No way that’s real,” noted @DioDiablo7.

“For $875, Jack Daniel himself better be serving the drink,” added @PTBryce47.

A sampling of the bottle service menu at EDC. (Image: Scott Roeben/Vital Vegas)

Why So High at EDC?

These weren’t the prices at EDC’s traditional walk-up bars, where you order an individual beverage and then walk away holding it in a cup.

Drinks served that way at EDC still cost around $25 for premium liquor — expensive but not head-explodingly so.

The menu that went viral displayed prices at EDC’s elevated viewing decks, where drink purchases come with a table with a “prime stage view” and a wristband allowing access to all festival VIP areas.

At the Marquee SkyDeck, EDC’s most exclusive experience, buying booze at those prices also got you a golf cart ride to your table.

Most Las Vegas nightclubs and beach clubs have featured similar bottle service offerings for at least 20 years.

The bottle service menu at Wynn Las Vegas’ XS nightclub features a $200K bottle of Ace of Spaces Brut. (Image: lasvegasnightclubs.com)

The Bottle of the Sexes

Bottle service isn’t really about the drinks so much as the luxury experience of getting to sit with friends in a VIP section while being catered to by your own personal drink server.

It’s also about telegraphing a message to any potential romantic or business partners in the immediate area who may be observing your behavior — “I’m either filthy rich or extremely well-connected.”

Finally, it’s about the convenience of you and your entire party getting to cut what could be an hour-long entry line.

Sometimes, if the venue is close enough to capacity, a large group of males may not get in no matter how long they wait.

Bottle-Born

Bottle service began in 1988 at Les Bains Douches. Finding itself with more customers than space, the Paris nightclub began offering table reservations that came with a complimentary bottle.

From there the idea spread across Europe, eventually losing the complimentary element.

The first bottle service offered in the US was at New York’s Tunnel nightclub in 1993. At the time, the $90 bottle purchase it required nearly made economic sense compared to ordering $6 glasses of the same beverage.

By 1995, bottle service had spread around New York, with new adapters upping their prices and requiring it for VIP room access, at least for non-VIPs. Miami and LA got on board this lucrative and elitist train in 2000.

Bottle service arrived in Las Vegas with the opening of Light at the Bellagio in 2001. Now, nearly every nightclub on the Strip features it.