Rush Street Interactive Unveils New Loyalty Program

Posted on: August 26, 2024, 05:26h. 

Last updated on: August 27, 2024, 09:35h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

Rush Street Interactive announced the launch of its new rewards platform, iRush Rewards, on Monday. The new program is aimed at making it easier for bettors to earn and redeem points, and to more readily identify what their current status is.

Rush Street Interactive
A Rush Street Interactive advertisement. The company unveiled a new rewards program on Monday. (Image: X)

iRush Rewards is using a tiered rewards template utilized by traditional casino rewards programs. Those tiers are Gold, Platinum, and Black, and each comes with unique perks. This is the first time Rush Street Interactive has implemented tier credits in its rewards plan and, in addition to those credits, bettors will earn loyalty and bonus store points.

Once a player reaches a Tier Level, they will now retain the benefits for that tier for the rest of the current earning period of six months plus the entire next six-month period (up to one year). For example, if a player reaches the Black Tier on January 12, 2024, they will maintain Black Tier status until December 31, 2024, an extension of benefits players appreciate,” according to a statement.

In North America, the operator offers iGaming and/or sports wagering in Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia, as well as Ontario, Canada.

RSI Loyalty Program Could Enhance Customer Acquisition

Loyalty programs, be they of the airline, casino, or hotel variety, are popular among guests and are widely used in those industries as customer acquisition and retention tools.

Broadly speaking, iGaming and online sportsbook operators that lack ties to land-based gaming venues have had difficulty leveraging their rewards programs on par with traditional gaming counterparts. Likewise, some new bettors have noted challenges in terms of deciphering how to earn points with online betting enterprises and exactly what those points can be converted to. RSI is looking to allay those concerns with a more straightforward approach.

“Players now earn points based on the type of casino game they are playing (slots, progressive slots, video poker, or table games). Additionally, sports bettors now earn points for Same Game Parlays (SGPs) based on the number of legs, rather than the single rate previously applied, giving SGP bettors even greater value when they bet with BetRivers,” the Chicago-based operator added in the press release.

Some online gaming companies have leveraged ties to land-based casinos and relationships with other hoteliers to make their loyalty platforms more appealing to bettors.

RSI Adds Clarity to Loyalty Program

Whether it’s a standard casino rewards platform or a frequent flier miles program, customers like knowing what their current status is, and what they need to do to reach the next level.

While many airline and hotel rewards programs are clear on those fronts, some customers have complained that gaming operators, both land-based and internet-based, can be opaque in their rewards programs. RSI is attempting to alleviate that burden.

“The new loyalty interfaces allow players to view and track from a single location their status, points, and advancement towards higher levels and tiers. Additionally, players can see their current benefits and equally as important, the benefits they will be entitled to upon reaching the next tier or level,” concluded the operator in the statement.