Official World Cup Prediction Market ADI Predictstreet Taps Kalshi to Expand Trading as Knockout Stage Begins
Posted on: June 29, 2026, 10:22h.
Last updated on: June 29, 2026, 10:34h.
- ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026, has partnered with Kalshi to expand global prediction market trading during the tournament’s knockout stage
- The deal allows Kalshi to co-brand with ADI Predictstreet across World Cup stadiums, broadcasts, and digital advertising
- With World Cup trading surging, analysts expect the tournament to become the largest sporting event ever for prediction markets
ADI Predictstreet is teaming up with the Lionel Messi of prediction markets to expand trading and elevate the presence of the exchanges as the knockout stage of the World Cup kicks off.
ADI Predictstreet is a prediction market licensed in Gibraltar, a British Overseas Territory known for being an online gaming and financial services hub. ADI Predictstreet is the Official Prediction Market Partner of the FIFA World Cup 2026.
ADI Predictstreet is relatively unknown compared to prediction market leader Kalshi. The US-based operation commands an approximately 90% share of the stateside prediction market industry.
With interest in the World Cup at unprecedented levels in America, with the USA set to face Bosnia-Herzegovina on July 1, three days ahead of the country’s 250th anniversary celebration, ADI Predictstreet is hoping to capitalize on increased trading by marketing its business with Kalshi.
ADI Predictstreet and Kalshi Partner
ADI Predictstreet and Kalshi have engaged in a strategic branding and product partnership aimed at expanding prediction markets globally. The platforms say their unification will provide “billions of fans with new ways to engage” with the 2026 World Cup.
The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement,” said Tarek Mansour, cofounder and CEO of Kalshi.
Saying the partnership will “bring more fans into the prediction market action,” Mansour explained that the arrangement will allow Kalshi to co-brand with ADI Predictstreet in World Cup stadiums, television commercials, and online advertisements.
Kalshi is already experiencing record trading volume. The platform reported daily notional volume of more than $1 billion during the first two weeks of the World Cup.
Kalshi’s ADI Predictstreet pact follows similar World Cup partnerships with the Argentine Football Association, Men in Blazers, Luka Modric, and the Croatian Football Federation.
Kalshi’s affiliation with ADI Predictstreet won’t end with the World Cup. The partners say Kalshi will assist ADI Predictstreet with market expansion initiatives across its international jurisdictions.
“Kalshi has built one of the most recognized prediction market platforms in the world. Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology,” said Dimitrios Psarrakis, ADI Predictstreet CEO.
World Cup Trading
The World Cup will be the most-traded sporting event in history on prediction markets.
Analysts project that the tournament will field around $10 billion in trades (not notional volume but net investments). Combined with traditional sports betting, projections for World Cup wagers are expected to surpass $65 billion worldwide.
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