Aristocrat Interactive’s Digital White-Label Solution Powers Betiton Launch in Ontario

Posted on: January 2, 2025, 04:12h. 

Last updated on: January 2, 2025, 04:12h.

Mark Keast Read More

Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.

Aristocrat Interactive announced today its expansion in the licensed Ontario igaming market via the launch of Betiton. Betiton is utilizing Aristocrat Interactive’s iGaming White-Label solution, the fourth market Betiton has entered using the Aristocrat platform.

Expansion of Ontario Footprint

MagicRed Casino is the other regulated digital casino brand in Ontario utilizing the Aristocrat Interactive iGaming White-Label solution, which delivers solutions to independent online casino operators.

Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”

Digital Casino Domination

Ontario is one of the larger igaming markets in North America – currently at 50 licensed operators and 82 gaming websites (72 of those casino). The market performance report for the province, issued by iGaming Ontario the last week of October (for Q2 of the 2024-25 fiscal year, ending Sept. 30, 2024) was a window into how much casino dominates the landscape there – 86% ($16 billion) of total wagers, and 75% of gaming revenue ($553 million).

So Betiton is deep now in a hyper-competitive igaming market.

Exclusive Content Like Roxor Gaming

Aristocrat Interactive is the online real money gaming division of Aristocrat, formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global,  BtoBet, and Pariplay).

The company said in a statement past June that its interactive business will seek to create, “the new frontier of connected experiences.

“We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world,” the statement read.

The White-Label solution includes a platform featuring exclusive content like Roxor Gaming, one of Aristocrat Interactive’s in-house gaming studios, with additional content from Wizard Games and Aristocrat Interactive for Betiton to follow, according to a statement today.

Aristocrat Interactive helps operators in the real money gaming business with everything from platform support, risk, customer support and retention and RG.