bet365 Debuts Denver HQ, Plans to Fill 1,000 Jobs

Posted on: September 30, 2024, 09:15h. 

Last updated on: October 1, 2024, 09:27h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

bet365 has selected Denver as its US headquarters and plans to hire nearly 1,000 people in the years ahead in Colorado’s largest city.

Bet365's sign promoting betting at a test cricket match in Australia
bet365’s sign promoting betting at an Australian cricket match. The company announced Denver as its US headquarters, saying it will fill nearly 1,000 jobs there. (Image: Getty Images)

The UK-based gaming giant already has an office in Denver where about 50 people are employed, but its official headquarters is now located at 1701 Platte Street. The Colorado Office of Economic Development and International Trade (OEDIT) said the gaming company could fill as many as 300 roles in its first year of calling Denver its US home.

Positions within the new headquarters will include customer service operations, trading, software development and technology, with additional openings in marketing, legal, finance, facilities, human resources and recruitment,” according to a statement issued by OEDIT.

The news emerged about a year-and-a-half after it was revealed an unidentified, Europe-based online gaming company was eyeing Denver for its US home base. At that time, it wasn’t clear that bet365 was the operator in question, but sports betting industry observers indicated the company fit the profile mentioned in filings with the state of Colorado.

bet365 Getting Big Tax Breaks in Colorado

States and cities often use tax incentives to lure companies to their jurisdictions and the same is true of Colorado regarding bet365.

“The Colorado Economic Development Commission (CEDC) approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit for the company over eight years. These incentives are contingent upon bet365, referred to as Project Forge throughout the OEDIT review process, meeting net new job creation and salary requirements,” according to the press release.

In addition to filling up 1,000 roles at the new headquarters, bet365 probably had a positive impact in terms of temporary job creation because it renovated 120,000 square feet of space in the building. It’s expected that bet365 will leverage the Denver office to increase awareness of its brand among US bettors.

The gaming company employs more than 7,000 people globally with a smaller number of those positions currently occupied in Denver and New Jersey.

Possible Boost for Colorado Economy

Colorado is one of the fastest-growing states in the US and the same is true of its land-based and online sports wagering markets.

The economic impact from the creation of new jobs at bet365 isn’t yet clear because average salary data wasn’t revealed, but OEDIT Executive Director Eve Lieberman described the roles as “good-paying.”

At the end of August, Colorado’s unemployment rate was 4%, slightly below the national average of 4.2%.