BetMGM to Boost Responsible Betting Ads at NFL Stadiums

Posted on: September 2, 2024, 10:43h. 

Last updated on: September 2, 2024, 10:43h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

September is Responsible Gaming Education Month and BetMGM and 50% owner MGM Resorts International are again with working with the American Gaming Association (AGA) to promote accountable wagering practices.

Pennsylvania sports betting sportsbook advertisement
A BetMGM Sportsbook advertisement. The gaming company and MGM Resorts are increasing responsible betting ads at NFL stadiums this year. (Image: BetMGM)

The casino giant and the online sportsbook operator will increase exposure of the GameSense platform at nine NFL stadiums in jurisdictions in which sports wagering is legal. GameSense was developed by the British Columbia Lottery Corporation (BCLC) and originally licensed to MGM in 2017.

The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly. With this development, GameSense marketing will appear more often and in more prominent venue locations during each game,” according to a statement.

Last year, BetMGM and MGM were among the first gaming operators to actively promote responsible wagering habits at NFL stadiums. The other half of BetMGM is controlled by UK-based Entain Plc.

BetMGM Responsible Betting Initiative Practical

The plan by BetMGM and MGM to increase awareness and visibility of GameSense at NFL stadiums is practical on multiple. Not only does the 2024 season start Thursday, but bettors are expected to wager more than ever before on NFL games this year.

The news from the gaming companies arrived about a week after the NFL said it’s extending its partnership with the National Council on Problem Gambling (NCPG), which included a $6.4 million to the organization. Additionally, the league recently took steps to clarify betting policies to players and league and team personnel in an effort to avoid betting scandals.

NFL players are prohibited from wagering on any NFL event and they cannot use proxies to do so on their behalves. They also cannot wager in any form at team facilities, while traveling to a road game or at a team hotel.

As part of Responsible Gaming Education Month, “MGM Resorts is announcing a $440,000 contribution to fund responsible gaming research through the International Center for Responsible Gaming and Kindbridge Research Institute.”

Variety of Venues to See Responsible Betting Ads

The stadiums that will see increased responsible betting ads this year are Acrisure Stadium, Allegiant Stadium, Empower Field at Mile High, Ford Field, GHEA Field at Arrowhead Stadium, M&T Bank Stadium, MetLife Stadium, Nissan Stadium, and State Farm Stadium.

Those are the homes of the Pittsburgh Steelers, Las Vegas Raiders, Denver Broncos, Detroit Lions, Kansas City Chiefs, Baltimore Ravens, New York Giants and New York Jets, Tennessee Titans, and the Arizona Cardinals. Online sports betting is legal in all of the states in which those stadiums are located with the exception of the Chiefs’ home field.

“BetMGM will also add to its catalogue of advertisements in the coming months that highlight its comprehensive responsible gaming resources. The spots will feature brand ambassadors sharing engaging messaging, similar to its highly regarded responsible gaming commercial featuring NHL MVP Connor McDavid,” concluded the gaming company.