Caesars Launches Newest Proprietary Gaming Platform

Posted on: October 8, 2024, 02:53h. 

Last updated on: October 8, 2024, 03:06h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.

Caesars Entertainment Inc. has announced the launch of its newest iGaming platform, which is now live in Michigan.

Caesars Entertainment announces the launch of its new gaming platform, called Horseshoe Online Casino, in Michigan. Image/Caesars

Called Horseshoe Online Casino, the company said in a statement that it’s an online casino mobile app and desktop platform that pays homage to the legendary gaming brand.

Caesars Taps Into Legacy of Horseshoe Brand

The Horseshoe brand goes back to 1951, with 10 Horseshoe destinations now operated by Caesars across North America. The new platform will leverage the network of Caesars destinations across North America tying online gaming experiences to the company’s Caesars Rewards program.

“The Horseshoe brand is anchored by a promise to put the player first,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming. That is what we’ve created with Horseshoe Online Casino. This launch reinforces our multibrand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

Plans are to expand access to the platform to West Virginia, Pennsylvania, New Jersey, and Ontario following necessary regulatory approvals.

New Gaming Platform Launches in Michigan First

The new platform is designed with a multilobby navigation layout modeled after the layout of a real-life casino floor. There are curated lobbies, including high-limit slots, private live dealer tables, linked progressive jackpots, and variations of poker and roulette.

The new platform offers a wide selection of exclusive, Horseshoe-branded custom gaming titles, including Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches Lucky Tap by Design Works Gaming.

Players will be able to earn Caesars Rewards Credit through their play which can be redeemed at Caesars’ destinations across North America. The platform will offer promotions where the digital players can win Caesars’ experiences, travel credits, restaurant experiences, VIP nightlife, and the like.