Caesars Renaming Bally’s to Horseshoe, Returning WSOP to Namesake Casino
Posted on: January 26, 2022, 09:32h.
Last updated on: August 1, 2024, 10:15h.
Caesars Entertainment this week finally confirmed the long-running rumors that Bally’s on the Las Vegas Strip will be renamed and renovated into the Horseshoe.
Harrah’s Entertainment, now Caesars Entertainment, acquired the Horseshoe gaming brand in 2004. It was part of its $9 billion acquisition of Caesars and Binion’s Horseshoe in downtown Las Vegas. While the newly formed casino giant opted to sell Binion’s, the new Caesars maintained control of the Horseshoe trademark and its World Series of Poker (WSOP).
In an industry that is constantly reshuffling, Caesars in 2020 — following yet another corporate overhaul by way of merging with Eldorado Resorts in part of a $17.3 billion transaction — opted to sell its Bally’s brand to a company then known as Twin River Worldwide Holdings. Twin River has since rebranded to Bally’s Corporation.
Caesars’ divesting of its Bally’s regional casinos outside of Nevada came with the provision that Caesars would be allowed to use the Bally’s name in Las Vegas. But Caesars now says that it will rebrand Bally’s Las Vegas into Horseshoe Las Vegas.
The transformation is expected to be completed by the end of 2022. The current casino resort features 2,800 guestrooms and suites. The casino floor measures nearly 70,000 square feet and is equipped with 1,250 slot machines, 65 table games, and a poker room.
Another Makeover for Strip Icon
Bally’s Las Vegas is set to undergo its third name change since the casino resort opened on the Strip in December of 1973.
The property debuted nearly 50 years ago as MGM Grand. When it opened with more than 2,100 hotel rooms, the resort was billed as one of the world’s largest hotels.
Roughly six years after a fire killed 85 people in the resort, MGM Grand became Bally’s in 1986 after the Bally’s gaming manufacturing group bought the property from MGM.
In its release today, Caesars did not specify a price tag to transform the Strip casino to the Horseshoe. Calling Horseshoe Las Vegas “the 50-yard line” of the Strip, Caesars says the multimillion-dollar renovation will bring back to life the Horseshoe brand in Las Vegas in a manner that celebrates its history and future.
2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe,” said Sean McBurney, regional president of Caesars Entertainment.
Caesars currently operates seven Horseshoe casinos located in Indiana, Iowa, Louisiana, Maryland, and Mississippi.
WSOP Return
The World Series of Poker was founded in 1970 by Benny Binion, who hosted the annual championship at his downtown Las Vegas namesake casino until the series was acquired by Harrah’s. The WSOP was relocated to the Rio in 2005 and has been hosted at the off-Strip casino ever since.
Rio’s WSOP run ended last year. Beginning with the 2022 tournament, the WSOP will be held at the forthcoming Horseshoe Las Vegas.
“Horseshoe is where it all began,” said WSOP Executive Director Ty Stewart, who added that the Horseshoe brand has always been about card players.
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Last Comments ( 4 )
I have been to Bally's in Vegas and A.C. and both hotels do not have Deli's. With the new name will the casino have a larger restaurant choice?
Caesars needs to do more than just "dress up" Bally's to make it a Horseshoe. The property needs a whole reworking or tear down, which they wont do. If I was in charge of Caesars, I would do a total teardown, including the Bazaar Shops, and reimagine the property as a whole. If I was to do a tear down and rebuild, there are many things to you could do. Get the best ideas from resorts that were built in the late 90's all the way up to 2020, which includes Paris (sister property), Venetian/Palazzo, Cosmopolitan, and Resorts World; ideas on shopping area(s), dining experiences, hotel rooms, pool area(s), etc. The Horseshoe property and the property behind Horseshoe/Paris/Planet Hollywood is massive, and empty. With the eventual demise of the monorail, it creates even more opportunity to expand Horseshoe/Paris and Planet Hollywood. The pool area doesn't have to be located in the back of the property, like it is now, put it above the casino, like Paris and Planet Hollywood, and make it luxurious. Convert the current Paris/Horseshoe garage into additional convention space, moving the parking garage to the rear of the property. Let your imaginations run wild with a brand-new Horsehoe, not confine yourselves to a 50 year old building with a tragic history.
Will the Horse shoe still be a CAESARS property.
Yes, it will.