Canadian Gaming

Betsson Re-Enters Ontario iGaming Market via $74M Rhino Entertainment Deal

Posted on: August 5, 2026, 08:06h.

Last updated on: August 5, 2026, 10:39h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

Betsson has re-entered Ontario’s regulated iGaming market by completing its acquisition of Rhino Entertainment
The deal gives Betsson control of Casino Days while adding B2B technology assets
The acquisition positions Betsson for expansion across Canada, starting in Alberta

Betsson has re-established a direct consumer presence in Ontario after completing its acquisition of Rhino Entertainment Group’s Canadian B2C operations, led by the Casino Days platform.

Pontus Lindwall, CEO of Betsson AB, has announced that the company has completed its acquisition of Rhino Entertainment’s Canadian B2C operations. (Image: Betsson)

Betsson announced Monday (Aug. 3, 2026) that it had completed the acquisition, first announced in March. The company also acquired a set of Rhino’s B2B technology assets, including front-end and middleware technology.

“This technology will strengthen Betsson’s B2B offering and is expected to drive incremental licensing revenue within Betsson’s B2B business,” the company said in a statement.

Betsson Returns to Ontario

Betsson had entered Ontario through its Betsafe brand in February 2023. That site went dark on March 31, 2026, with a website notice stating the Betsafe Ontario app would be “temporarily unavailable”.

Betsafe is no longer listed in the iGaming Ontario database of licensed iGaming operators.

Founded in 2020, Rhino Entertainment Group owns and operates Casino Days—which launched in Ontario in February 2023—alongside Big Boost and Lucky Spins. Outside Ontario, the brands operate across Canada under licenses from the Kahnawake Gaming Commission, based in Quebec’s Kahnawake Mohawk Territory.

Canadian Expansion Strategy

On July 13, Casino Days went live as part of Alberta’s initial wave of 22 licensed gambling platforms launching in the province’s newly regulated iGaming market.

The total purchase price for Betsson’s acquisition of Rhino is €64.5 million (US$74.3 million). Betsson is one of the world’s larger online gaming companies, offering sports betting, online casino, poker, and bingo across 20 brands in regulated markets worldwide.

“The target business currently serves Canadian customers and is well-positioned to expand into additional Canadian provinces as local regulatory frameworks continue to evolve,” the company said in a statement on March 12, 2026.

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.