FanDuel, GeoComply Extend Longstanding Partnership with Multi-Year Deal

GeoComply and FanDuel Group have agreed to a multi-year partnership renewal that expands the geolocation provider’s technology across FanDuel’s entire product lineup.

GeoComply’s partnership with FanDuel dates back 13 years to the operator’s daily fantasy sports days, before FanDuel launched its U.S. sportsbook in 2018.

FanDuel said in a statement announcing the deal that it has 17 million customers to date and is live in 26 U.S. markets, plus Ontario and Alberta in Canada.

“GeoComply has been an important partner as we’ve built a platform our customers can trust,” said Christian Genetski, president, FanDuel.

“Our focus has always been on delivering a great customer experience while operating with the highest standards of integrity and compliance,” Genetski added.

FanDuel will continue to utilize GeoComply’s identity verification and fraud prevention technology. 

As part of the expanded relationship, GeoComply will also assign dedicated engineers to work directly with FanDuel’s product and operations teams, expanding the use of location and device intelligence, behavioral data, and real-time fraud detection.

The expanded partnership with GeoComply comes as FanDuel defends its VIP program to federal lawmakers, asserting that high-volume accounts are subject to the same strict, responsible gaming monitoring and regulatory oversight as the rest of its platform.

Compliance at Massive Scale

Licensed sportsbooks in regulated markets have strict obligations to show that bets are coming from eligible customers in permitted jurisdictions.

“FanDuel and GeoComply have grown up together, from its first regulated state to nationwide scale,” said Kip Levin, chief executive officer (CEO), GeoComply.

“What’s been interesting is everything we’ve built together on top of those signals since: fraud and abuse detection, frictionless authentication, market insights. The kind of intelligence that is key to operators’ compliance at scale.”

NFL Season Brings Traffic Surge

Legal sportsbooks are about to enter a high-volume acquisition period with the start of the National Football League (NFL) season. 

In the statement, GeoComply said it has handled billions of player checks for FanDuel, with 99.7% pass rates and 99.999% service availability across peak Super Bowl traffic, multi-state launches, and an ever-changing regulatory landscape. 

During the 2025 Super Bowl, GeoComply recorded a peak of 14,300 geolocation transactions per second just before halftime, for its clients.

For Super Bowl 2026, GeoComply said it processed 81.4 million geolocation checks in a single game day. March Madness Final Four Weekend tallied 145.6 million geolocation checks.