Canadian Gaming

Ontario Sports Betting Revenue Jumps 27% in September as NFL Kicks Off

Posted on: November 4, 2026, 05:47h.

Last updated on: November 4, 2026, 08:30h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

Ontario sports betting revenue climbed 27% in September, reaching CA$69.1 million as NFL action returned
Online casino maintained its dominance, accounting for 82% of Ontario's CA$416.3 million gaming revenue
Active player accounts reached a record 1.413 million, while average revenue per account declined 10%.

A seasonal surge in football wagering pushed Ontario sports betting revenue up 27% month-over-month in September, according to figures released by iGaming Ontario (iGO).

Puck drop during a faceoff in an NHL playoff game in June. Sports betting revenue in Ontario saw a 27% jump in September. (Image: Brian Babineau/NHL via Getty Images)

The province generated CA$9.71 billion ($6.94 billion) in total cash wagers, a 0% month-over-month increase, and $416.3 million ($297.7 million) in non-adjusted gross gaming revenue (NAGGR), up 5% from August.

Year over year, handle increased by 13.6%, and revenue increased by 26.2%.

Sportsbook Activity Surges on NFL Kickoff

By product category, online casino continued to dominate, generating $8.504 billion ($6.08 billion) in cash wagers, down 3% from the previous month, for an 88% market share.

Sports betting saw $1.074 billion ($768 million) in cash wagers, up 27% month over month, for an 11% market share.

Peer-to-peer poker generated $130 million ($93.0 million) in handle, a 7% increase from August, for a 1% market share.

Active Accounts Reach Record High

On the NAGGR front, online casino generated $340.8 million ($243.7 million), up 1%, for an 82% market share. Sports betting generated $69.1 million ($49.4 million) in revenue, up 27% month over month, for a 17% market share.

Peer-to-peer revenue was $6.4 million ($4.58 million), up 14% from August, for a 2% market share.

Active Player Accounts Hit Record

The active player pool expanded significantly in September, jumping 17% month-over-month to a record 1.413 million active accounts. However, average revenue per active player account (ARPU) dropped 10% to C$295 ($210), reflecting seasonal player acquisition dynamics surrounding football kickoff promotions.

Ontario’s regulated market—which launched in April 2022—currently features 49 licensed operators running 84 gaming websites, according to iGO data. Fanatics Casino joined the market in early September, following Hard Rock’s launch in July.

Looking ahead, Ontario’s online poker segment could receive a major structural catalyst as the Supreme Court of Canada prepares to rule on whether provincial operators can pool liquidity with international player bases across peer-to-peer gaming and daily fantasy sports.

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.