Dazn Bet Expands iGaming Offerings in Partnership with Playtech

Posted on: March 22, 2023, 09:02h. 

Last updated on: March 22, 2023, 06:29h.

Erik Gibbs Read More
Expertise: Asia Pacific Gaming, Gaming Business, Global Gaming.

Dazn Bet, the betting venture from streaming giant DAZN, has partnered with Playtech to expand its iGaming capabilities. The new agreement will help it become more flexible with online gamblers and bettors.

The DAZN logo on microphone covers
The DAZN logo on microphone covers. The online gaming platform is adding new content through an agreement with Playtech. (Image: Dazn Group)

Dazn Bet, which launched last year, will offer a variety of Playtech options to its customers. The deal will include various casino games featuring random number generators, an assortment of table games, and live casino games.

The new gaming options are already live for Dazn Bet’s users in the UK, and there are plans to extend it to other markets later this year, including Germany, Italy, and Spain. In collaboration with Pragmatic Group, Dazn Bet debuted in the UK market in August 2022, following the revelation of their newfound venture a few months prior.

Playtech announced the new arrangement in a press release but didn’t specify the financial terms of the agreement.

DAZN began as a sports broadcaster before entering the online sports betting and iGaming spaces with Dazn Bet. It started in the UK before adding Spain. The new agreement will continue to see the operator roll out more options in Europe.

DAZN Looks to Become European Leader

The company didn’t reveal a timeline for its European expansion. However, it launched its online sports betting platform in Spain in just two months.

DAZN has made several recent advances in preparation for its expansion. The company appointed Sandeep Tiku, a former corporate director and chief operating officer at Entain, as its new chief technology officer to guide its tech expansion. It also recently appointed Mark Kemp as the company’s CEO. He transitioned out of BoyleSports, which he had led for a year, bringing his experience there and at Ladbrokes to the young firm.

DAZN Not Slowing Down

When Dazn Bet launched, Pragmatic Play brought its experience in technical operations and customer management with it. That has allowed the operator to reach the door in markets that already have established iGaming operations, incorporating a proprietary platform to challenge the incumbents.

This month, the company signed a new broadcasting deal with Sky. Through it, DAZN will include new boxing and MMA content on Sky’s digital platform in the UK.

Last month, DAZN acquired Eleven Group and Team Whistle, two digital marketing companies, assets. It also signed a new deal with the NFL to bring the league’s Game Pass International to new markets at the start of the 2023 season.