Fanatics Unveils Amex Card With FanCash Rewards for Sportsbook, Merchandise

Fanatics is partnering with American Express on a namesake credit card that generates FanCash — the company’s loyalty currency that’s redeemable for apparel, collectibles, and sports wagers.

The sports apparel and gaming giant on Monday (Nov. 9) unveiled the Fanatics American Express Card and opened a waitlist for US applicants. Nearly five years ago, Fanatics announced its $500m acquisition of Topps Sports & Entertainment, and the company is leveraging its dominant perch in the world of trading cards with the new Amex card. Cardholders can “personalize” their Amex card (if approved) with one of more than 500 NBA, NFL, UFC, and WWE athletes.

“The credit card earns FanCash — Fanatics’ loyalty currency — on fandom purchases and everyday spending, which can be redeemed across the Fanatics platform for authentic apparel, trading cards, collectibles, tickets, access to events like Fanatics Fest and more,” Fanatics said in a statement.

Fanatics said more athletes and leagues will be added to the stable down the road.

Card FanCash Details

Fanatics rolled out FanCash several years ago, and it’s since become one of the sports betting industry’s sturdier loyalty programs.

The card offers 5% FanCash on purchases made on the company’s various consumer-facing platforms and 8% FanCash when those purchases are made on the Fanatics app. Users also earn 5% FanCash on tickets to sports events and streaming services and 2% on all other purchases.

Cardholders will also “receive $100 FanCash after spending $1,000 in the first 90 days and an additional $100 FanCash for spending $500 a month for 12 consecutive months,” according to the press release.

There’s a predictive/gaming element, as cardholders will have an opportunity to correctly select the MLB, NBA, NFL, and NHL champions for a shot at claiming up to $100,000 in yearly card spending. Users of the Fanatics American Express Card, which doesn’t have an annual fee, also gain presale access to “select” Topps releases.

Fanatics Joining Amex Membership Rewards

Fanatics’ relationship with American Express doesn’t end with the branded credit card. Fanatics, which operates one of the fastest-growing US sportsbooks, is also joining the Amex Membership Rewards platform, meaning holders of various Amex cards can redeem those points into FanCash.

Those redemptions will occur “at a rate of 1,000 points for $10 in FanCash. This establishes Fanatics as the program’s first sports transfer partner,” the press release states.