UK Gambling GGY Climbs 4.4% to £17.5B in FY2026

Key Points

  • Great Britain's gambling GGY rose 4.4% to £17.5B ($23.4B) in FY2026, driven primarily by online growth
  • Remote casino, betting, and bingo GGY climbed 6.9% to £8.3B—outpacing a modest 1.1% increase in land-based sectors
  • Entain is calling on the UK government to enforce an immediate ban on Premier League sponsorship deals with unlicensed operators

Great Britain’s gambling industry generated £17.5 billion ($23.4 billion) in gross gambling yield (GGY) during FY2026, a 4.4% increase from the previous year.

Strong growth in Britain’s gambling industry was primarily driven by the online sector. (Image: UKGC)

Excluding lotteries, the Gambling Commission reported that GGY rose 4.7% to £13.2 billion ($17.7 billion) between April 2025 and March 2026.

Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.

This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.

Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.

Online Sector Drives Growth

Online casino games remained the largest segment of the remote market, generating £5.7 billion ($7.6 billion) in GGY, with slots accounting for £4.8 billion ($6.4 billion) of that total.

Remote sports betting generated £2.4 billion ($3.2 billion), led by football at £1.2 billion ($1.6 billion) and horseracing at £769.3 million ($1.03 billion).

Despite the increase in remote GGY, new account registrations fell 3% to 32.4 million. There were 25.7 million active accounts at the end of the final reporting quarter.

Funds held in customer accounts also declined sharply. Operators held £886.6 million ($1.19 billion), down 13.9% from the same point a year earlier.

Retail Disparity: Betting Shops Decline while Bingo and Arcades Surge

Retail betting diverged significantly from the wider market, with non-remote betting GGY falling 3.3% to £2.4 billion ($3.2 billion). The number of betting shops dropped for a 12th consecutive reporting period to 5,617 premises—a 3.6% annual decline (down 208 shops from March 2025).

Other retail sectors performed better. Bingo GGY increased 8.2% to £703.8 million ($941.8 million), while arcade GGY rose 10.7% to £800.1 million ($1.07 billion).

Entain Pushes for Faster Action on Unlicensed Sponsorship

While the new figures underline the sheer scale of Britain’s regulated market, leading operator Entain is pressing the government for tougher action against black-market platforms.

Entain highlighted that 11 of 20 Premier League clubs currently hold sponsorship or advertising arrangements with gambling operators lacking a Gambling Commission license—up from government estimates of eight clubs during the 2025/26 season.

“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”

Entain cited third-party analysis forecasting that bets placed by UK consumers with unlicensed operators could skyrocket from £17 billion ($22.8 billion) in 2025 to more than £33 billion ($44.2 billion) by 2028 if left unchecked.

David Bartram is a reporter at Casino.org covering the B2B corner of the global iGaming industry.

He has worked in iGaming for more than a decade, writing for EGR and Asia Gaming Brief among others. He was previously a journalist and editor in London, Beijing, Brussels and Hong Kong, for publications including the South China Morning Post, the Guardian and Private Eye.

Outside of journalism, David spent several years as an professional online poker player and sports bettor. He lives in Spain and is a lifelong fan of Brighton & Hove Albion.

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