Hard Rock Bet Rolls With Post Malone for Sports Betting Commercial

Posted on: August 19, 2024, 01:01h. 

Last updated on: August 19, 2024, 10:03h.

Devin O'Connor @CasinoorgDevinO Read More
Expertise: Asia Pacific Gaming, Commercial Gaming, Legislation, Politics.

Hard Rock Bet, the retail and online sportsbook brand of Hard Rock casinos, rolled out its latest advertising campaign Monday morning titled “Roll With Us,” featuring rapper Post Malone.

Hard Rock Bet Post Malone
Rapper Post Malone stars in a new commercial for Hard Rock Bet. The sportsbook is betting on the musician to help it gain market share in a competitive, crowded sports betting space. (Image: Hard Rock Bet)

Officials with Hard Rock International, the gaming, entertainment, and hospitality conglomerate owned by the Seminole Tribe of Florida, tell Casino.org that its newest advertising campaign seeks to differentiate Hard Rock Bet from the many other sportsbooks competing for bettors across the US. The first 30-second spot featuring Malone seemingly targets people who might not think they know enough about sports to participate.

You can win big on Hard Rock Bet with a little bet or a Post Malone-sized bet,” a narrator says. “And you don’t need to know everything about every sport.”

An actor sitting in a pool placing a bet on his phone then says to the camera, “Good, because I don’t.”  

“All you need is a feeling and a phone,” the narrator continues. “Big payouts for every kind of player,” the spot concludes.

Brand Identity

Hard Rock Bet is legal and operational in Arizona, Iowa, Indiana, New Jersey, Ohio, Tennessee, and Virginia. And, after a two-year hiatus due to a legal challenge that reached the Florida Supreme Court, the online sportsbook is again operational in Florida as of Nov. 7, 2023.

Hard Rock Bet presently holds only a small share of the legal US sports betting industry in terms of revenue but, according to state gaming revenue reports and gaming analysts, Hard Rock Bet’s market share increased from less than 1% in the third quarter of 2023 to about 2.5% after resuming operations in Florida, the country’s third-most populated state.

Hard Rock is seeking to differentiate its online gaming app in a crowded market. Along with its online sportsbook operations, Hard Rock Bet runs an iGaming product in New Jersey with internet slots and table games.

“In a nation where sports and casino apps are becoming the norm, with 30 states legalizing betting apps, Hard Rock Bet stands out. It’s not just about placing bets; it’s about breaking barriers and welcoming everyone to the table — or in this case, the app. This ad was launched to gain more visibility for Hard Rock Bet,” a press release about the Post Malone partnership explained.

Post Malone Bio

Hard Rock Bet follows sportsbook leaders DraftKings, FanDuel, BetMGM, and Caesars Sportsbook in paying a prominent celebrity to advertise its online sports betting operations. Notable celebs who have lent their likeness to online gaming apps include Jamie Foxx, Kevin Hart, Vince Vaughn, Shaq, and Ben Affleck.

Post Malone, born Austin Richard Post, is an American rapper, singer, songwriter, record producer, and guitarist. The 29-year-old broke on the music scene in 2015 with his debut track “White Iverson,” which went to No. 14 on the Billboard Hot 100.

His debut record after signing with Republic Records was “Stoney” in 2016, which went to No. 1 on the Billboard 200. The album was highlighted by “Congratulations” featuring Quavo, a single that reached No. 8 on the Hot 100.

Malone has since released five additional studio albums that have sold 13 million copies and 95 million digital downloads. That makes him the eighth-best-selling digital artist of all time.