Nashville to Host FanDuel Bracket City Live During Start of NCAA Tournament

Posted on: November 2, 2022, 10:21h. 

Last updated on: November 10, 2022, 02:54h.

Steve Bittenbender Read More
Expertise: Legislation, Sports Betting, Horse Racing.

The college basketball regular season doesn’t tip off until next week, but it’s never too early to talk about March Madness. Or even make plans for it.

Bracket City Live
A rendering of a riverfront sports lounge that will be part of Bracket City Live, a free, three-day festival in Nashville that will coincide with the start of the NCAA Tournament in March. (Image: Populous)

Global event design firm Populous has partnered with the Nashville Convention & Visitors Corp. to create FanDuel Bracket City Live. This free, three-day event will take place across the Tennessee city’s Lower Downtown District and riverfront. The event runs March 16-18, which covers the two days of NCAA Tournament first-round games and the first day of second-round action.

The event will include two stages featuring musical talent – Nashville is the County Music Capital, after all, and that lineup will be released in the near future. But of course, there will also be plenty of screens allowing attendees to catch all the early upsets.

“We know visitors love to come to Nashville for live music and sports, so putting them together is a winning combination for us,” said Deana Ivey, president of the Nashville Convention & Visitors Corp. “We are excited to introduce a brand-new festival on legendary Lower Broadway to a national audience and for Nashville to benefit from the marketing and TV exposure as we continue to become known as a world-class event city.”

NCAA Tournament a Big Deal

Nashville is used to hosting big events in its downtown district. It held the NFL Draft in the same area in 2019, and that three-day event drew more than 600,000.

The NCAA Tournament is one of the biggest annual sports events in the US. The first round includes nonstop action, starting around noon ET and going past midnight. Throughout that first Thursday and Friday, there are times when three or four games are going on simultaneously.

That’s why the opening weekend of March Madness has been a big weekend for Las Vegas, with thousands flocking to the casino sportsbooks to take in the games on the big screens and place a few wagers.

Vegas still attracts large crowds even as legalized sports betting has expanded greatly in the nearly four-and-a-half years since the US Supreme Court overturned The Professional and Amateur Sports Protection Act of 1992 (PASPA).

But as sports betting is now legal in 36 states – including Tennessee – plus the District of Columbia, it opens the door for cities in sports betting states on attracting bettors during March Madness.

Bracket City Live is a three-day holiday to celebrate and create the unforgettable moments that come with the best time of the year for college basketball,” said Bobby Sloan, associate principal at Populous and executive producer of Bracket City Live. “We saw an opportunity to bring fans together and experience those moments at one of the best entertainment destinations in the world.”

Bracket City Line organizers have set up a giveaway for someone and three of their buddies to get a travel voucher, lodging, and “exclusive experience packages.” For more information, go to the Bracket City Live website.

Gonzaga, Houston Co-Favorites

So, who is the team to beat in college basketball this season? According to FanDuel, there are two.

Gonzaga and Houston are cofavorites at +850, according to FanDuel’s odds board. North Carolina reached the championship game last season and is next at +1000.

Kentucky and Baylor are both available at +1200, while Duke is +1300 in its first season after coach Mike Krzyzewski’s retirement. FanDuel has Kansas, the defending national champion, at +1500.