Fanatics and ADI Predictstreet Launch World Cup Hub to Kick Off US Prediction Arms Race
Posted on: May 28, 2026, 01:10h.
Last updated on: May 29, 2026, 05:07h.
- The newly minted World Cup Hub went live on May 27, dropping exactly two weeks before the tournament kicks off in Mexico City
- By partnering with Fanatics Markets—the breakout prediction exchange launched in December 2025—the hub circumvents standard sportsbook bans to stream legal wagers into 23 U.S. states
- ADI Predictstreet brings major institutional muscle to the deal as the first-ever Official Prediction Market Partner of the 2026 FIFA World Cup
Fanatics Markets is teaming up with FIFA’s official prediction partner, ADI Predictstreet, launching a co-branded World Cup Hub just 14 days before the tournament’s opening whistle in Mexico City.
World Cup Hub
The new, interactive platform will feature expanded global football prediction markets, alongside tournament news, official player data and in-app content. The World Cup Hub platform is available in 23 U.S. states and four territories.
We are thrilled to have a U.S. partner that fans already know and trust,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “As a global leader in sports — through the merchandise, the moments, the direct relationships with millions of fans, their reach and understanding of the American sports fan is unmatched.”
“As the primary host country for the FIFA World Cup 2026, the U.S. is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region,” Psarrakis added.
Fanatics Markets officially launched in December 2025 in 24 U.S. states, developed in partnership with Crypto.com.
ADI brings the official FIFA branding, IP, and official historical player data. Fanatics brings the legal clearing mechanism.
“Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them,” said Matt King, CEO of Fanatics Betting & Gaming.
“When ADI Predictstreet was looking for a U.S. partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”
Pipeline Expansion
As mentioned, Fanatics Markets already has a legal U.S. pipeline because it functions as an introducing broker for Crypto.com’s CFTC-regulated derivatives exchange (CDNA)
Owned by the Abu Dhabi royal family and fresh off securing Europe’s first-ever prediction market license in Gibraltar, ADI Predictstreet made waves in April by scoring a landmark deal as FIFA’s official prediction partner.
Blocked from entering the lucrative U.S. market directly due to bureaucratic CFTC hurdles, the blockchain-backed powerhouse has utilized Fanatics’ existing regulatory clearing architecture to legally stream World Cup contracts into 23 states—including sports-betting dead zones like Texas and California.
The company has partnered with DAZN to integrate live prediction market experiences into sports broadcasts.
Expanded World Cup
This edition of the World Cup will feature an expanded schedule featuring 48 teams, up from the previous 32-team format. There will be 104 matches total, in Mexico, the United States, and Canada, starting off in Mexico City June 11, at the historic Estadio Azteca, with Mexico playing South Africa.
The final match is July 19, at MetLife Stadium in New Jersey.
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