Station Casinos Unveils NFT Loyalty Program
Posted on: April 3, 2023, 04:43h.
Last updated on: April 4, 2023, 03:04h.
Station Casinos recently announced that it’s bringing non-fungible tokens (NFTs) to its Boarding Pass loyalty platform.
The STN Charms program is officially live, and all Boarding Pass members are enrolled. STN Charms include some level of personalization, and there’s even potential for members of the gaming company’s loyalty program to make some money from the NFTs.
Upon carding-in, they will receive the debut shamrock Charm, a non-fungible token (NFT) displayed on the slot machine’s service window. STN Charms™ provide guests with a new and innovative way to enhance their gaming experience with approachable and personalized NFT Charms that level up in luck as guests win. Players can also view their Charms on the STN Charms website, an online marketplace where guests can buy, sell and browse the catalog of available Charms,” according to a statement issued by the casino operator.
Red Rock Resorts control Station Casinos. That Las Vegas-based company runs its namesake venue in Summerlin, the Green Valley Ranch in Henderson, and multiple gaming properties under the Station brand throughout the Las Vegas area. The company also runs 10 Wildfire casinos, including seven in Henderson, according to its website.
Station Not First with NFT Exposure
NFTs, which soared in popularity in 2020 and 2021 only to see prices collapse last year, permeated the online gaming arena. But Red Rock is among the first operators to bring the concept to land-based casinos.
The NFT is an emerging digital asset class. While enthusiasm for digital collectibles and prices may eventually rebound, many collectors still prefer something they can physically hold, store, or hang on their walls.
Much of the allure of NFTs from an investment perspective is assumed scarcity. Prices for readily visible or easily obtained NFTs now reside at rock-bottom levels. That might not affect STN Charms, but it could limit Boarding Pass members’ ability to turn profits on their earned NFTs.
In the case of STN Charms, there are five levels of frequency appearance, common, uncommon, rare, epic, and legendary.
“With multiple ways to earn Charms, guests can collect them all. New Charms will drop each month, and each Charm is distinguished in three ways: by category (lucky penny, shamrock, horseshoe, panda, etc.), by one of five rarities determined by their scarcity (common, uncommon, rare, epic, and legendary) and by luck level, which is the value associated with the guest’s winnings while the Charm is active on the slot machine,” added Station Casinos in the statement.
NFTs and Red Rock Demographics
Not surprisingly, NFTs are popular among younger investors and tech enthusiasts. How that jibes with the demographics of many Red Rock customers remains to be seen.
Particularly at Station Casinos, the average visitor tends to be somewhat older and may not be familiar with or interested in NFTs.
On the other hand, STN Charms could be well-received by bettors frequenting establishments such as Green Valley Ranch and Red Rock.
The charms can be displayed for good luck on slot and video poker machines.
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Last Comments ( 14 )
This is the dumbest, worthless promotion I have ever seen. I like the good old days, when they had weekly give aways, drawings and a nice buffet. Points used to be worth more and easier to use. They have lost their neighborhood "charm", and are no longer catering to the locals.
I don't get it. What's the point of collecting the charms? I wish stations would bring back the games on the kiosk's where you could win more points that you could actually use in the casino. Also I wish they would bring back the "fiddle in the middle" football contest they use to have in their sports books. $20,000 and $10,000 weekly prizes were awesome. I use to spend a lot of time in their sports books but not anymore. Now it's just another sports book.
These harms are an insult to the players. What next…sparkly stickers? Stations keeps taking things away and give nothing to players anymore. Time for me to move on from Station casinos.
You know what would have been a wonderful promotion.. "Free Funnel Cake Friday" and more free bingo and free raffle days to win a grand prize jackpot... I think people care more about winning money than winning a stylized charm.
The TV commercial is a joke. A child could have done a better job.
What a STUPID IDEA! Of all new ideas for a casino to come up with , this is by far the dumbest ! I was SHOCKED that a reputable place like Station Casinos would come up with this, let alone advertise it ! I could care less about a worthless charm.
I don't know who approved this but they should be fired immediately. NFT's are not in the demographics for players at Station Casinos. Most Station properties are frequented by retirees who sit there for hours and play slots and video poker. I don't know how much STN invested in this promotion, but whoever sold them on this idea really pulled the wool over their eyes. NFT's were a fad that was over 2 years ago. Everyone I have talked to said this is the dumbest casino promotion they have ever seen. Absolutely no value to the players.
I visited the Rewards Desk at Red Rock to make sure I understood the "charms" and what it means to me. I also discussed with another guest while I waited at the Cashier Cage to put our heads together on "why" would we even participate in the act of collecting charms. We agreed that it is a worthless stupid promotion, not worth my time or my interests and has nothing to do with my reason for playing the slots. It actually messes with the screen where you put your card in to show points. It blinks on and off and actually is very annoying.
At first I thought this was a joke. How could this have been approved? How could this have funded? Just the most pointless promotion.
The Stations Casino commercial launching its new “Charms” feature is poorly done - not only a poor quality advertising effort (intentional?…not sure why), but it leaves people wondering what the heck it is and why they should consider it the next time they visit. Not at all interested in Stations “Charms”.
I wouldn't want to be the guy who thought this up.
If there's no money involved like a cash win, why such charms? STN this is really a dumb idea. Players want money not charms!
I have used it at green valley. I like it. I just wish I knew more about the program. Do I get the new Cards at the beginning of the month and what do the levels mean?
It is THE dumbest thing ever. No one was doing it...stupid, bizarre actually. At BOULDER STATION at a bank of 5 machines I was only one who tried it?